SEBI has sought to regulate/ control/ plug, (call it whatever), unregulated market related news or rumours that wreaks havoc on the stock markets and distorts the price and that too emanating from the market intermediaries through their employees using social media like blogs, messengers, chats etc. The first of such circulars issued
here on march 23, 2011 lamented on the general lack of supervision at broker houses and gave a general guidance on steps to be taken such as laying down internal code of conduct, blocking access to blogs, chats, forums etc., having a log book for restricted access to such sites in office network, and that any market related news, rumours in his personal mail should be forwarded only after it has been seen and approved by the company's Compliance Officer. If an employee fails to do so, he shall be held in violation of the relevant SEBI Acts, rules etc. and be liable for necesary actions etc.
Subsequently SEBI brought in an addendum on March 24, 2011
here that even the Compliance Officer would be held liable for breach of duty with respect to the employee taking approval from the Compliance Officer for forwarding market related news/ rumours in his personal mail/ blog etc. It is not clear on what grounds the Compliance Officer would be held liable - for not putting in place necessary systems for securing approvals for forwarding mails or for approving the forwarding of mails which has related in distortion in market prices.
Recently SEBI brought in a faqs on the same subject,
here which gives more clarifications on steps to be taken by the intermediaries. For eg. it clarifies that opinions/ views expressed by intermediaries would not amount to unrelated market news provided there is a demonstrable and rational basis to the opinions. Employees to receive formal trainings, intermediaries should define the scope of permitted and prohibited conduct when using tools such as e-mails, blogs etc. and periodic monitoring to be carried out by the compliance officer. Employees are required to clearly and unequivocably state in their communication to clients where it is an unrelated market news or rumours that it is so.
SEBI has therefore laid down guidelines on the circulation of news/ rumours in the social media such as blogger, facebook, twitter etc. A few days ago, there was a news report
here that a CFO has been fired after his tweets moved the company's stocks. Probably that will be next logical step in the SEBI regulation ladder i.e. ensuring that company insiders do not use social media tools such as facebook, twitter irresponsibly. Nowadays tweets spread like wildfire and therefore it will not be in the interest of a company insider to say that tweets have a restricted audience. Retweets/ share ensure that audience is in the thousands.